How I Get Sh*t Done: Taylor Frankel
Meet Taylor Frankel. At the age of 17, the social media-save makeup mogul founded her own beauty line, NUDESTIX, with her 15-year-old sister, Ally. With products like crayola-like pencils, and multi-taking sticks, NUDESTIXhas quickly become one of the most popular makeup brands among millennials! Healthy is Hot recently spoke to Taylor on why she started her makeup line, upcoming projects and her go-to makeup look!
Tell us your earliest memory with makeup!
My earliest memory of makeup was at the age of 13 years old when I would help my mom with her previous beauty brand, and I would assist in filling product components and labeling boxes.
Why did you create NUDESTIX’s with your sister Ally and your mother Jenny?
Nudestix was inspired by our need to fill a white space in the beauty industry with a lifestyle brand for the modern day woman. My mom (Jenny Frankel), with over 20+ years of experience in beauty, was inspired by my sister and me — two girls, who were not so into the “more is more” approach to beauty (i.e Purple lipstick, caked on foundation, heavy contouring, false lashes etc.). My sister and I craved the minimalist approach to makeup — as most women today, we wanted to look like a better version of ourselves without compromising our existing lifestyle.
It’s your average day- what does your morning routine look like?
The majority of my work life consists of travel, therefore my average day fluctuates a lot. When I travel, my days usually start at around 7 am, and the first thing I do is scroll Instagram for beauty updates. Then, I either hit the gym or enjoy a few extra minutes in bed (I try to listen to my body, and if I’m too tired I give my body the rest it needs). My travel days typically consist of meetings with press/media, in-store events as well as educational training at Sephora.
When I’m home, my day typically starts the same way — I usually make myself some breakfast (my go-to is eggs with avocado toast). Then I head to the office for about 9/9:30 am and I work closely with our social and press teams to strategize on brand collaborations, retailer activations, and content creation.
What’s your role at the company?
As Co-founder and CIO (Chief Inspiration Officer), I work very closely with our Marketing and Education team; brainstorming social media strategies, creating social content, press strategies. In addition, I travel to our various global markets to educate on new product launches, trends, and always tell our Nudestix story. I also work very closely with my mom, Jenny, in product development!
Why do you think millennials gravitated towards your brand?
I like to think of millennials as the new modern day woman. This woman is smart, savvy and on-the-go. She craves beauty that is real and authentic to her lifestyle — she wants to look like a better version of herself in five minutes! If it takes longer — she just won’t do her makeup at all. Also, I think it resonates with millennials because we are the generation of self-love and empowering woman to look and feel like the best version of themselves. Before Nudestix, brands catered to the “more is more” makeup or focused on solely complexion/skincare. There were no brands that were speaking to the modern day woman — now, the Nudestix girl!
How do you like to stay scheduled for the busiest of days?
I have a master calendar with significant dates of events and travels — this allows me to organize my schedule and timeline to ensure I’m meeting deadlines to avoid doing work on-the-go.
What upcoming projects are you working on for the brand?
Super excited to be collaborating with an influencer this holiday, stay tuned!
What’s your on-the-go makeup look?
I always opt for a bronzed and glowy makeup look!
How do you like to unwind after a long day?
Going home, taking a long shower or bath and putting on a sheet mask.
What’s your favourite way to get your sweat on?
I grew up playing competitive tennis, so now when I have time I love to play recreationally. It’s active, competitive and such an amazing workout!
What’s your bedtime routine look like?
My skincare routine consists of cleansing, exfoliating, toning, masking and moisturizing. If I’m doing a mask, I’ll put on a Netflix show to let it soak into the skin. I also make myself a glass of hot water with lemon to cleanse and this also helps to calm me down after a long day.
What does Healthy is Hot mean to you?
Healthy and hot speaks to self-care and balance. It’s so easy to get distracted by work and often, I do not realize that my health is compromised or I forget to schedule time for ME. Being healthy means holistic wellness — both mind and body health.
Shop NUDESTIX: https://www.nudestix.com
Follow NUDESTIX on Instagram: https://www.instagram.com/nudestix/
Follow Taylor on Instagram: https://www.instagram.com/taylor_frankel/